Made Different Since 1985

Born in New Zealand in 1995, icebreaker pioneers natural performance apparel. We value transparency, responsibility, and nature-inspired innovation. Our premium quality merino wool is at the core of everything we do. Sustainability is ingrained in our DNA. Join the movement and move to natural.

We lead a movement towards a more natural way of living, by taking unnecessary plastic out of performance apparel. Your vibe attracts your tribe. At icebreaker, our values set the standard, attracting change-makers who push boundaries. Together, we create a culture that breathes life into our purpose - Move to natural™.

Made Different Since 1985

Born in New Zealand in 1995, icebreaker pioneers natural performance apparel. We value transparency, responsibility, and nature-inspired innovation. Our premium quality merino wool is at the core of everything we do. Sustainability is ingrained in our DNA. Join the movement and move to natural.

We lead a movement towards a more natural way of living, by taking unnecessary plastic out of performance apparel. Your vibe attracts your tribe. At icebreaker, our values set the standard, attracting change-makers who push boundaries. Together, we create a culture that breathes life into our purpose - Move to natural™.