Privacy policy

Privacy Policy

1. Introduction

This Privacy Policy explains how S33KERS LIMITED ta 4 Elements Clothing (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit or make a purchase from 4elementsclothing.co.uk

We are committed to protecting your privacy and handling your data in an open and transparent manner.

2. Personal Data We Collect

We may collect and process the following data:

Information you provide to us

  • Name
  • Billing and delivery address
  • Email address
  • Phone number
  • Order details

Information collected automatically

  • IP address
  • Browser type and device information
  • Pages visited and browsing behaviour
  • Cookies and tracking data

Payment information

Payments are processed securely by third-party providers (e.g. Shopify, Stripe, PayPal and various other payment methods). We do not store full card details.

3. How We Use Your Data

We use your personal data to:

  • Process and fulfil orders
  • Deliver products and services
  • Communicate with you about your order
  • Provide customer support
  • Improve our website and services
  • Prevent fraud and ensure security
  • Send marketing communications (only where you have consented)

4. Legal Basis for Processing

Under UK data protection law, we rely on the following lawful bases:

  • Contract – to fulfil your order
  • Legal obligation – for tax and accounting
  • Legitimate interests – to improve services and prevent fraud
  • Consent – for marketing communications

5. Sharing Your Data

We may share your data with:

  • Service providers (e.g. Shopify, payment processors, delivery companies)
  • Professional advisors (accountants, legal advisors)
  • Authorities where required by law

All third parties are required to respect the security of your data.

6. International Transfers

Some of our service providers may process data outside the UK.
Where this occurs, we ensure appropriate safeguards are in place (such as adequacy regulations or standard contractual clauses).

7. Data Retention

We retain your personal data only as long as necessary:

  • Order data: typically 6 years for legal/tax purposes
  • Marketing data: until you withdraw consent

8. Your Rights

Under UK data protection law, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Restrict or object to processing
  • Data portability
  • Withdraw consent (for marketing)

To exercise your rights, contact us at help@4elementsclothing.co.uk

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

9. Cookies

We use cookies to:

  • Enable website functionality
  • Analyse site performance
  • Improve your experience
  • Deliver relevant advertising

For more information, please see our Cookie Policy.

10. Marketing Communications

We will only send marketing emails if you:

  • Have opted in, or
  • Are an existing customer and have not opted out

You can unsubscribe at any time using the link in our emails.

11. Data Security

We implement appropriate security measures to protect your personal data from loss, misuse, or unauthorised access.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

13. Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page.

14. Contact Details

S33KERS LIMITED ta 4 Elements Clothing
Email: help@4elementsclothing.co.uk
Address: S33KERS LIMITED, Integer Park, Common Hill, Cricklade. SN6 6HA

15. Advertising & Analytics

We may use tools such as:

  • Google Analytics
  • Facebook/Instagram Ads

These tools may use cookies and similar technologies to collect data about your behaviour across websites.