A Brief History of Seeland

Seeland is a Danish outdoor clothing brand, built around Scandinavian hunting and countryside traditions. It makes clothing for shooting, stalking, gamekeeping and country walks, and aims to offer capable field clothing at fair prices. The brand is known for quiet, brushed fabrics that cut down noise in undergrowth, and for practical details such as shooting pleats and well-placed pockets. Its weatherproof jackets use the SEETEX membrane, which is designed to be windproof and breathable.

The Seeland Range We Stock

Stock changes through the season, so check the collection for current styles and sizes.

Which Seeland Should I Choose?

For a smarter look on a shoot day or out for lunch, the Oxford shirt and the women's Kerry shirt have an easy-care finish and shooting pleats across the back for freedom of movement. For colder days and farm or estate work, the brushed cotton Glen flannel shirt is warmer and hard-wearing. In cold or damp weather, the Target gloves keep hands warm without making noise on the gun. Seeland pairs well with moleskin trousers, and our layering guide shows how to build a layered outfit.

Seeland FAQs

Where is Seeland from? Seeland is a Danish brand.

What are shooting pleats? They are pleats across the back of a shirt or jacket that give extra room when you raise your arms to mount a gun. They also make the shirt comfortable for walking, farming and everyday wear.

Are Seeland shirts easy to care for? The Oxford and Kerry shirts have an easy-care finish. Always follow the care label on your garment.

Are Seeland gloves waterproof? The Target gloves are wind and water resistant and made to handle light rain. Check the listing for details.

Shop Seeland at 4 Elements Clothing

Shop the full Seeland range.