A Brief History of Joules
Joules was founded by Tom Joule in 1989, starting out selling clothing at country shows and markets in the UK. The brand grew into a well-known name for colourful, country-inspired clothing, footwear and accessories. In December 2022 the Joules brand was acquired by Next, and it continues to be sold through retailers across the UK.
What Is Joules Known For?
Joules is best known for bright prints, stripes and checks, practical country outerwear and some of the most recognisable wellies on the market. If you are searching for Joules clothing, the range generally falls into four areas: wellington boots, coats and jackets, gilets and knitwear.
Joules Wellies
Joules wellies are one of the brand's most popular lines, with short, mid-height and adjustable styles. We stock styles such as the Houghton adjustable wellies, the Wistow mid-height wellies, the Oakfield short neoprene-lined wellies and the Festival short wellies. For a full comparison, read our Joules wellies guide and our wellington boots buying and sizing guide.
Joules Coats and Jackets
Joules coats cover quilted, padded and waterproof styles for the school run, dog walks and days out. Popular examples include the Highclere quilted jacket, the Harrogate quilted barn jacket, the Aspen padded coat and the packable Holt waterproof raincoat. For men, the Maynard fleece-lined jacket is a good all-rounder. If you are unsure which type to buy, see our waterproof jacket buying guide and our comparison of a quilted jacket vs padded gilet.
Joules Gilets and Bodywarmers
A Joules gilet is an easy layer for spring and autumn. We stock quilted and fleece styles for men and women, including the Minx quilted gilet, the Braemar Luxe gilet and the Otis borg fleece gilet. Our guide to the difference between a body warmer, gilet and waistcoat explains the terms.
Joules Jumpers, Sweatshirts and Shirts
The Joules knitwear and shirt range includes quarter-zip jumpers, striped sweatshirts, rugby shirts, polos and check shirts for men and women. They are easy to layer under a jacket or gilet. See our layering guide for how to build an outfit.
Joules FAQs
Where is Joules from? Joules is a British brand, founded by Tom Joule in 1989.
Are Joules wellies waterproof? Yes, they are made from waterproof rubber. Check each listing for the height, lining and fit.
Are Joules coats waterproof? It depends on the style. Some are fully waterproof, such as the raincoats, while quilted and padded coats are showerproof. The product description states which.
Who owns Joules? The Joules brand was acquired by Next in December 2022.
Shop Joules at 4 Elements Clothing
Shop the full Joules range or browse the best-selling Joules menswear.
